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Thomas Voeckler, Michele Scarponi and Pia Sundstedt enjoy success with SIGMA
German sports company sponsors the successful professional cyclists

‘Success in Motion’ is the motto of the Neustadt-based specialists for bike computers, lighting, heart rate monitors and running computers, which has operated on a global level for 29 years. The company history and product range both enjoy major success stories. In line with this, we support professional and amateur sportspeople right from the start. These experience victories on both road and mountain bikes with our bike computers.

By supporting the Europcar, AG2R La Mondiale and Lampre-ISD teams, we are simultaneously equipping three professional teams with important training computers. For 2011, we can congratulate the Lampre team’s Michele Scarponi on coming second to Contador in the 94th Giro d’Italia 2011. John Gadret of AG2R also secured fourth place in Milan. We were also extremely impressed by the performance of Thomas Voeckler over the last season. The breakaway specialist with an offensive cycling style became a national hero in France when he not only defended the yellow jersey for ten days, including over the Pyrenees, but also wore it on the national holiday. In the end, he came in fourth, just 50 seconds behind Frank Schleck.

Three of the cyclists we supported in the general classification segment of the Tour de France finished in the top ten; this can be regarded as truly successful sponsoring. In addition to Thomas Voeckler’s fourth place, Damiano Cunego of the Lampre-ISD team took seventh and Jean-Christ Peraud of AG2R La Mondiale took tenth place.

In 2012, one of the most successful mountain bikers of recent years hopes to win a medal on a road bike. Finnish national Pia Sundstedt of the CRAFT ROCKY MOUNTAIN TEAM will compete in the road race at the Olympic Games in London. In 2011, she was unbelievably successful on the MTB: nine starts, eight wins. Together with Carsten Bresser from the Palatinate region, she won the tough BIKE Transalp challenge. At Trans Black Forest, she won by over ten minutes with our all-rounder the ROX 9.0 on her handlebars as a constant companion at all times. The results of her teammate Carsten Bresser in the master class are equally as impressive: four starts, four wins. Only a few younger cyclists were quicker during the tough stage races Cape Epic, Trans Germany and BIKE Transalp, as well as the classic in Riva del Garda.

What does Pia Sundstedt have to say about the predecessor of the new ROX 9.1: “The ROX is our trusty companion during training and competitions. The great thing about the ROX is that I can set my own favorites. My favorites are the distance, trip time, stopwatch, and of course the countdown if I am riding intervals as I know how much longer I have to push myself.” “As a professional”, commented Carsten Bresser, “you have to be able to rely 100 percent on your equipment. SIGMA has supported the ROCKY MOUNTAIN team for many years.The wireless transmission in particularly is flawless.”Pia Sundstedt also added: “I can always rely on my ROX.”

The professionals always provide our product managers with valuable feedback, which helps them tailor the computers more closely to their uses. The fact that SIGMA employees use and test the devices themselves during training and races is one of the open secrets of our success. We are therefore quite rightly proud of the internal SIGMA TRANSMISSION SYSTEM or STS. This is our digitally encoded three-channel wireless transmission system. Digitally encoded data packages are used to individually send the speed, cadence and heart rate to the receiver that is integrated into the computer. This guarantees interference-free and continual transmission.

In 2012, SIGMA SPORT will once again support professional and amateur sport through well-balanced sponsorship – and we look forward to doing so!

Further information about the new ROX models find here:

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Picture 1,3: Jean Michel Bancet
Picture 3: Craft Rocky Mountain Team

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